Have you ever heard about Latin phrase “Mens sana in corpore sano” ? It means a healthy mind in a healthy body. It does mean well in branding, especially your brand packaging. Because the first thing customer look is the packaging. Here’s why you should choose a great packaging for your brand.
- Brand identity
- Great packaging means great quality product
- An extra protection for your product
- Great marketing tool
As a brand identity
Packaging does consists of your logo, tagline, and any information of your brand. This thing will make your customer know your brand just from the packaging. Again, there are thousands of brands with thousands of packaging. You need to compete against these brands and make an extraordinary packaging. Your brand packaging has to stand out and look different from your competitors. This packaging will help you create brand awareness and recognition over time.
Great packaging means quality products
This is simple as saying “best quality does come with a price”. To create a great packaging will actually cost you a lost. But this thing makes a difference. Especially if you are an exclusive brand. You are not just selling products, but you are selling the brand itself. Put your time and invest much in a great packaging.
If you already have your design, the next thing is to find packaging company that can make your packaging design a reality. Find the one that has testimonial from worldwide clients/brands and already proven track records. There are lots of printing & packaging company in the world out there, but we have made a tips on how to choose the best packaging company for your business.
An extra protection for your products
Your products will actually be shipped worldwide. To help prevent damage to your products, you need a great packaging. An strong packaging made with great material. You absolutely do not want your product is damaged when received by the customers. This thing might impact your sales and even your brand identity.
As marketing tool
A great packaging is not just about good design, good color but also it should has some information about your product detail and product superiority. Some manufactures also put a phrase in their packaging, so customer always remember about the product. You need to channel your brand characteristics through packaging.
These are 4 reasons why your brand should have great packaging. If you are just building your brand from 0, it’s best for you to just focus on marketing/branding. Let us handle the rest from the material to the packaging. Give us a detail about your brand and we will get back to you with printing quotes.