If you want to get the consumer’s attention through the door then you have to invest time and energy looking for ways to achieve this. These are some tips that can keep you and your staff busy serving visiting customers.
The first step in this digital era is to ensure that you are active and proactive on Facebook and other social media platforms that match the products and services you offer. Learn everything and everything related to your local community, so you can get fans and keep them.
Do whatever you can to encourage people to visit your store. If you have an email list, make sure you notify consumers about store promotions and invite consumers personally to shop and buy the products they like.
Participated in customer or community related events, or what your customers are into. Doing this need you to do more research about your based audiences. But the outcome will be very special as your customers will notice that you are there for more cause than just profit.
Make your customers feel special
Make your regular customers feel special and to ensure their loyalty, set up a special customer program. Send special members and customers special promotions or you can offer a sneak peek of new products or services before other consumers.
Create attractive window displays
Making consumers feel special and offering a great product or service can help to build brand loyalty, but a good window decal will draw passersby to you. Look for ways to create eye-catching window decals either through color or visuals. You could also try using different fabrics, textures and materials and make sure that your product is cleverly structured so people will stop and want to take notice.
A good signage or sign can be seen from a distance and be attractive to someone so that it invites them into your shop. Plus, you only have a few seconds to grab people’s attention, so make sure you have eye-catching visuals and a design that reflects your brand. Your company logo should be prominently displayed to help people instantly recognize who you are.