For all businesses, B2C or B2B, engaged in any field, they certainly want to increase customer satisfaction and loyalty. Both companies that provide services in the form of products and services must definitely provide the best to consumers and potential consumers.
In order to make this happen, you must pay attention to whether the products or services you offer are of interest to consumers, target markets, marketing strategies, product quality and services.
The right marketing strategy really helps to maintain satisfaction and loyalty of your company’s regular customers. In addition, you can also attract potential customers with the right marketing strategy.
Printed advertising such as brochures, pamphlets, posters and others are still the media used by a number of companies in promoting their services. There are reasons why printed advertising still works in this era of digital marketing.
But let’s get back to topic, Maintaining the loyalty and customers’ retention rate is way harder than getting new customers! Therefore we create this 5 Tips for Maintaining Customer Satisfaction and Loyalty to help you increase customer retention rate and get free marketing of WOM.
Improve the Quality of Your Company Service
Every business sells the same products. The difference is the value they offer. One of the biggest value is Service. This is important for any business type.
Let’s say you are fashion brand, you can increase company service by giving fast response, detailed guide on your fashion sizing, or offer return or exchange.
Especially for B2B business, service plays important part. By giving free consultation, free demo, clean and clear communication, your customers will be in your hand for longer period of time (contract).
Optimize Employee Performance
In order to provide the best quality of service to your company, of course the performance of your employees must also be maximum. Because employees are a determining factor in the quality of service offered by your company.
Regardless of the type of business, employee attitude can be a key determinant. Your employees are the very first thing your customers see and meet. First impression coming from your employee.
Not only that, invest and teach your employees a good attitude in dealing with customers. Apart from product quality, the attitude of your employees can also make customers feel satisfied with the services provided by your company.
Use the Right Promotion Media
Print promotional media such as brochures, pamphlets, posters and others are still used by a number of companies in marketing their products. The quality of the materials used, the attractive design and the right print service in Bali are able to attract the attention of customers and potential customers.
Meanwhile, some companies choose the promotion route using social networks, instant messengers and email. Especially in today’s digital era, it is not difficult to carry out online promotions through these media. For example, you can post interesting product descriptions and product photos on Facebook, Twitter, Instagram and others.
Make active interactions with consumers such as asking questions and answers to them and giving gifts through social media. You can also hold quizzes on Facebook, Instagram and Twitter to attract the attention of customers and potential customers.
The purpose of this program is to give rewards to loyal customers who always use your company’s services. For example, by giving points or member cards to loyal customers.
This loyalty program gives your customer the feeling of exclusivity of using your products/services. They will feel more connected towards your business.
Maintain Good Relationships with Consumers
The next way to maintain satisfaction and loyalty to customers is to maintain good relationships with customers. Treat consumers not only as loyal customers of your service. Instead, treat them as closest people such as relatives or family.
You can do various ways to make consumers feel close to your company. For example, say thank you to every customer who has been loyal to your service through email, instant message, social networking or face to face.
You can add personalized thank you note for your customer can give great impact. You can also get user generated contents aka free marketing on social media.
In this way, consumers feel close to your company, even personally, not only for your services. We recommend that you save the personal data of your customers properly. The goal is to be positive so that customers feel closer. And don’t use the customer’s personal data wrong.
Hopefully these 5 tips can help you maintain satisfaction and loyalty of your customers.