Now everything has been done online from a smartphone or other media, and everything can be obtained easily without having to bother. But that doesn’t mean offline marketing should be abandoned.
Including business matters, offline marketing is still the most important thing. One of them is for the company profile.
What is The Company Profile?
A company profile is a promotional media that will also provide information about a company. In general, the information presented includes company profiles, portfolios, clients, partners, and others.
The purpose of creating a company profile is to make readers more interested and encourage them to use the services of the company, therefore the content of the company profile must have a clear and interesting concept.
A company profile can also increase the value of the company among other competitors to influence other potential customers. Therefore, it is better if every company has a company profile.
The contents of the company profile:
1. Information about the company
This is the most important thing to fit in the company profile. This information starts from the company’s history to the telephone number that can be contacted. This kind of information will expand a company’s business network.
2. Company Status
This is also mandatory for the company profile content. Writing company plans in the future will certainly be very beneficial for customers to know more about it.
3. General company statistics
In addition to the company’s status, writing down general company statistics is also mandatory. The company statistics in question can be the number of employees, the number of factories to the number of branch offices it owns. Identity is very important to be included on the company profile page to get more opportunities to find investors or customers.
4. Future Plans of the Company
On the company profile page, the business owner must write down several plans for the future of the company. This is because entrepreneurial planning here is quite important. Through plans, a company can develop better. Including plans will be a plus for other companies looking to work together.
Composition of The Company Profile
A professional company profile must use a well-structured concept. The arrangement must be neat and clear. Below is a good and correct company profile.
- Cover Company Profile
- Basic Company Information
- Vision, mission, and company goals
- Products offered
- Company Excellence
- Company Partners
- Company Portfolio or Client
- Additional information
- Photo Gallery
- Testimonial
- Back Cover
Tips On How To Make a Company Profile
Apart from an attractive design, the content of the company profile is important and must always be prioritized. Then how do you make it? To be sure you don’t want to choose the wrong ones to get it printed is it? Check out some tips first that you can do below
Solid & Clear Company Profile
Don’t be too wordy for the company profile, because consumers will be bored and ultimately not interested in reading it. Briefly summarize the important information to be provided, be concise and clear. So that later it can also save space.
By implementing the maximum development of a company profile, it can create good relationships with customers, strengthen branding, and be able to formulate the right marketing strategy.
Use Accurate Data
The data included in this Compro must be current and accurate, so as not to mislead and misunderstand the reader. Always highlight the strengths of your company.
All businesses depend on the accuracy of the data for maximum results. The more accurate the data are written on the content, the greater the opportunity to increase customers, thereby increasing profitability and beating the competition.
Adjust the content to your target market
Always adjust the content that you create with your target market. Always conduct market surveys to see potential target markets.
With audience research, it will make it easier for the contents of the company profile to be more relevant. The better you understand your target market, the more you can focus on reaching an audience that is likely to become a customer.
Use Clear Fonts
Writing fonts should use a font that is easy and comfortable to read. So that readers will be more interested in knowing more about your company.
The use of fonts in the business world, especially for making a company profile, usually prefers professional fonts. But fonts shouldn’t take the fokus off the content either. So it’s better to avoid decortive fonts.
Highlight Company Information & Strategy
In general, portfolios are made to attract customers or attract investors, so that a clear company strategy or objectives will further increase market confidence in the company.
The achievement of an agency’s performance is also an important factor that is usually used as a reference in buying or using the services of a product or service. By entering the results of a company’s achievements into the company profile content, you can introduce your portfolio results, products, and business solutions to your company.
Creative, Systematic, & Proofreading
The design must be made as creative as possible and adapted to the target market, made systematic, and neat. Besides, it must always be checked again so that there are no writing errors.
A Compro or company profile is one of the most powerful weapons in marketing, especially for b2b or business-to-business companies. By creating a company profile will further increase the trust and value of the company itself. Creating a company profile is no longer a difficult thing because many online printers provide company profile creation services.
Therefore, choosing a company that provides good company profile printing services will help your business grow, and of course, customers will increasingly trust the business you are running.